Our Latest Market Research
Consumer Insights into Attitudes Towards Luggage Security
At Travel Sentry, we invest in market research that goes deeper than just statistics. We combine qualitative research, like focus groups, with global surveys to understand the motivations, concerns and habits of luggage users around the world.
Sharing our research helps our partners make better strategic decisions, whether they're improving a product or service, planning a campaign or entering a new market.
Why Consumer Research Matters
Travelers are diverse and their needs vary by market size, region and travel type. That’s why we take a detailed look at market segmentation, using real data collection methods to understand who’s locking their luggage, who isn’t and why.
Our research covers:
- Security habits across five major travel markets: USA, UK, China, France and Germany
- The emotional drivers behind luggage choices
- Traveller typologies, grouped by attitudes and behaviors
- The impact of social media and peer influence on perceived risks and security choices
A Peek at the Research
Many travelers lock their luggage for added security during transit — but even those who don’t always use locks still value having the option. A built-in lock signals peace of mind, even if it’s not always engaged.
Our insights are based on carefully structured research design, using both primary and secondary data. Our team focuses on collecting and analyzing traveler attitudes using credible research methods tailored to the travel goods space and focusing specifically on locks and locking behaviors.
Who We Talk To
We surveyed 2,500 travelers across the US, UK, France, Germany, and China—all of whom had flown at least twice in the past year and were responsible for packing their own bags. Through surveys and focus groups, we gathered valuable insights into how people think about travel safety.
We also identified four distinct traveler types - from the highly organized to the more carefree - allowing us to support target market strategies with real customer understanding.
What This Means for Your Brand
If you’re a travel brand, especially one not yet licensed by Travel Sentry, this kind of business planning support could help you make your next business decision with added confidence.
Whether you're exploring entering a new market, launching a new product or rethinking packaging, access to this kind of consumer research makes a real difference in customer satisfaction and commercial success.
Our licensees get exclusive access to this kind of research. If you’re a brand looking to better understand your target markets, contact us to learn how we use market research to help you grow.