Travel Sentry's Introducing CarryOK®
Introducing CarryOK®: Why Smarter Carry-On Design Starts Here
The boarding gate meltdown - we’ve all seen it. A traveler arrives confident, only to find their carry-on luggage doesn’t meet airline rules and the passenger is hit with a last-minute baggage fee.
This is exactly the kind of frustration CarryOK® was built to prevent.
CarryOK®, Travel Sentry’s new widget, gives travelers instant clarity: does your bag comply with airline rules? What are the size and weight limits for your ticket type and route? Can your carry-on really stay in the cabin or is it likely to be moved to the aircraft hold?
Now live across European airlines, CarryOK® eliminates guesswork, reduces fees and helps brands turn compliance into a point of confidence.
CarryOK® launches at a pivotal moment for air travel. In June, the European Parliament voted in favor of banning hand luggage fees, and Airlines for Europe (A4E) began applying a standardized personal item size of 40 × 30 × 15 cm. These moves are early steps toward aligning cabin baggage rules across carriers, but we’re not there yet.
While some airlines adopt more consistent rules, others are increasing scrutiny. Recent reports confirm that staff at UK airports are now being paid bonuses to spot and pull oversized carry-on, even when the difference is minor. At airports in Birmingham, Glasgow and beyond, enforcement is being monetized.
This environment makes clarity more urgent than ever, for both travelers and the brands they trust.
Why This Matters for Luggage Manufacturers and OEMs
This is not just a customer service issue. It’s a product strategy issue.
Consumers are becoming more risk-aware. They are asking not just “Will this fit in the overhead compartment?” but also:
“Will this bag get me charged a fee at the gate?”
“If it’s taken from me at boarding, will my belongings still be safe?”
This is where CarryOK® and Travel Sentry-approved locks work together.
A Lock on a Carry-On Isn’t Optional Anymore
As more compliant-looking bags are pulled into the hold, particularly under basic economy fares, customers are increasingly concerned about their valuables. Electronics, medications, travel documents could all end up out of reach.
A TSA-accepted lock gives travelers peace of mind. It protects against theft, ensures access for airport security and shows that your brand understands what travel really looks like today: unpredictable, high-pressure and often unforgiving.
Why You Should Always Lock Your Carry-On
CarryOK® Helps Your Product Do the Talking
CarryOK® is built to integrate easily into product pages, fit guides, booking flow or post-purchase onboarding. For luggage brands, this means:
- Reduced refund claims from customers who didn’t understand the size rules
- Higher buyer confidence in online channels
- A clear way to stand out in a crowded, lookalike product category
- Alignment with the growing expectation of transparency, not just style
CarryOK® gives your brand a way to help customers understand and value those choices in the context of real-time airline rules.
Available Now, Free for CVI-Compliant Partners
Travel Sentry offers CarryOK® at no cost to CVI-compliant partners. Phase 1 supports European carriers, with rollout planned for Asia and the Americas.
To discuss integration, licensing, or technical documentation, contact us at: marketing@travelsentry.org