Our 2025 Lock Manufacturers Meeting
Our 2025 Lock Manufacturers Meeting
In May 2025, we held our annual Lock Manufacturers Meeting - and this time, we took it to the mountains. Our partners from across the Greater China region, including Taiwan and Hong Kong, came together for three days of team meetings, shared insights and forward planning.
The meeting was held at the Qingcheng Mountain Zun Hotel, where Travel Sentry hosted a full agenda for our licensed lock partners. From business strategy to bamboo weaving, this year’s gathering was one of our most memorable yet.
Our COO, Tim Meade, summarized Travel Sentry’s milestones over the past year. Despite geopolitical challenges, our certified lock program continued to grow in both reach and performance:
- Travel Sentry locks are now accepted at over 750 airports in 75 countries
- Six new countries joined the program in 2024, including the Philippines and Colombia
- Sales of luggage locks and padlocks both increased, supported by expanding demand and strong brand alignment
- The global traveler count reached 1.4 billion, with particularly strong momentum in the Asia-Pacific region
Behind these numbers is the hard work of every lock factory represented at the meeting. Tim reminded everyone that our shared success comes down to shared standards - and a shared commitment to secure, easy travel.
Based on the financial reports from industry leaders, Yves Perrenoud, Chief Financial Officer of Travel Sentry, outlined the industry's growth blueprint: Latin America and Europe will grow much faster than America and Asia. The global willingness to travel continues to increase and the tourism market remains optimistic.
Maya Hall, CEO of Travel Sentry, highlighted our sustainability projects and long-term partnerships with major luggage brands. From new materials to smarter logistics, our network is moving steadily toward more environmentally friendly practices.
Congratulations to lock manufacturer Jingyu, who won one of our Sustainability Awards, plus a $15,000 prize. They have sold over 100,000 sustainable locks and this award is just one of the ways we’re encouraging more factories to join the sustainability movement.
Travel Sentry IP protection lawyer Kevin Jinwen shared updates on Travel Sentry's ongoing legal work to protect lock IP rights. In 2024, several counterfeiting operations were successfully challenged, resulting in the removal of fake products and stronger brand protection across markets.
The China regional team also presented their latest findings:
- Field studies of the luggage market in Southeast Asia, with a focus on Indonesia
- Development of OEM partnerships in Greater China
- Expanded marketing of travel accessories under the Travel Sentry brand
- A breakdown of 2025 traveler behavior trends, including increased demand for smart luggage and eco-friendly gear
- Results from country-level marketing campaigns run in 2024
Of course, no meeting in Qingcheng would be complete without exploring the mountain itself. The next morning, the team and partners climbed the stone steps to the Laojun Pavilion.
Later that day, was spent wandering through Jie Zi Ancient Town, where red panda souvenirs and bamboo weaving workshops brought local culture to life. A few attendees even made time to visit the Sanxingdui Museum, which mainly collects and exhibits thousands of artifacts of bronze, jade and gold from the ancient Shu period three thousand years ago.
This meeting wasn’t just about recent achievements - it was about what comes next. As a team, we’re setting our sights on:
- Deeper cooperation with certified lock factories to reach more travelers with better, smarter products
- Protecting the rights and interests of our partners through ongoing legal support and brand enforcement
- Strengthening our brand, both through consumer marketing and B2B storytelling
- Growing our sustainability programs, with more innovation, more transparency and focus on impact metrics
Our team members and partners are at the heart of everything we do. Events like this remind us of the power of face-to-face time - not just to solve problems, but to build something meaningful together for the future.