Our Campaign at London Gatwick

Travel Sentry’s Holiday Campaign at London Gatwick 

At the end of 2025, Travel Sentry ran a festive brand awareness campaign at London Gatwick Airport, one of the UK’s busiest travel hubs. The aim was straightforward: remind travelers that locking luggage provides peace of mind, particularly during the busiest travel period of the year. 

The story featured the much-loved Travel Sentry Guardian, who starred in our Christmas Campaign 2024. One message focused on integrated TSA locks built into luggage. The other highlighted padlocks, which are often purchased last minute at the airport.

The campaign ran from mid-November through late December to coincide with the holiday travel rush. It was designed to reach travelers at a key moment in their journey, just before departure, when luggage security feels immediate and relevant. 

London Gatwick was selected for its scale and passenger flow. Serving over 46 million passengers annually, the airport offers consistent exposure to both domestic and international travelers.  

The campaign featured 20 digital screens positioned across departure areas in both terminals, including check-in and bag drop, security and queue zones, retail and food courts, and departure lounges and gate areas. This ensured repeated visibility as travelers moved through the terminal.  

The result was that the digital out-of-home campaign reached nearly 3 million passengers at Gatwick over the campaign period and exceeded 1.5 million video plays. 

Together, these messages reflect different traveler needs, from those who already own lockable luggage to those thinking about security just before flying. 

The digital screens featured QR codes, linking to a dedicated landing page designed for the airport environment. The page provided retail partner information, simple lock set-up videos and messaging around global airport acceptance. A separate landing page supported the campaign’s social media activity, allowing Travel Sentry to reach a wider international audience. 

The campaign emphasized the importance of engaging with travelers at the point of travel by using clear visual cues and straightforward messaging to promote luggage security. It also highlights Travel Sentry’s ongoing efforts to boost brand awareness, educate travelers and reinforce ways for keeping luggage secure, especially when packed with Christmas treats!