New Chief Operating Officer

Albert Seet as Travel Sentry’s new Chief Operating Officer  

Travel Sentry is pleased to welcome Albert Seet as our new Chief Operating Officer, who joined the team on 20 October. Albert wasted no time getting started, visiting factories and exploring Phase 3 of the 140th Canton Fair in Guangzhou. It was the perfect opportunity to connect with licensees and meet Travel Sentry colleagues from around the world. 

An engineer by training and an alumnus of Stanford University and UC Santa Barbara, Albert brings over 30 years' experience of global leadership across sourcing, supply chain and P&L management. He has a strong track record of leading multinational teams across Asia and the US, including senior roles at Philips, Staples and Targus. Based in Hong Kong, Albert is a devoted Liverpool fan who still finds time to play football twice a week. 

"I am blessed to join Travel Sentry as Chief Operating Officer. After 25+ years in global sourcing, supply chain and P&L leadership across consumer electronics, retail and consumer goods, my experience has taught me that lasting success comes from partnerships built on trust and shared purpose. 

My role as an enabler will focus on rejuvenating collaboration with our manufacturers and partners, removing obstacles and helping penetrate new customer bases and untapped opportunities. 

The most recent Canton Fair, where I met with brands and OEM luggage suppliers and lock manufacturers, offered more than product innovation. Many suppliers expressed greater uncertainty about the year ahead than at the same time last year, citing thinner margins and a need to persevere. This signals a reality we must recognize, adapt to and address by continuing to find ways to enable all stakeholders to thrive." 

Albert succeeds Tim Meade, who over the past 13 years has helped transform Travel Sentry into the Global Standard of Travel Security that it is today. As part of the long-term growth strategy of the company, Tim will now bring his expertise to our development of the Permanent Baggage Tag.